About the PlanG Identity System
The PlanG logo embodies PlanG’s visual identity and is a primary means of communicating company values and attributes on a daily basis. The proper and consistent use of these graphic standards is the responsibility of anyone who employs the logo in print or digital format. The standards provided here are meant to demonstrate many of the basic visual applications of the brand.
General Notes On Logo Usage
The PlanG logo is carefully proportioned to work at small and moderate sizes in digital and print formats alike. Please follow these graphic guidelines to ensure that the mark retains its impact as the visual signifier of the company.
When space allows, the logo and tag line should be used in situations that call for the official mark of PlanG. For example, it should be used in publications and at public events that visually represent PlanG as a sponsor. For internal documents or repetitious instances, it may be more appropriate to use the logo without the tag line.
PlanG Logo with Tag
When using the Plan G Logos, Do:
- use an official logo downloaded from this page
- make sure your file is appropriate for the medium in which the logo is being displayed
- allow room for white space around the logo
When using the Plan G Logos, Don’t:
- stretch, skew, or alter the logo in any way, shape, or form
- scale smaller than the minimum allowed size
- rotate the logo
- change the colors within the logo
General Notes on Colors
An important component in maintaining brand integrity is ensuring that color usage is consistent as possible. Pantone color inks (PMS) should be used whenever possible to reproduce the logo. If match color reproduction is not available, a four-color printing process may be used as shown below. For web usage, use the RGB palette.
- C0 Y65 M95 K0
- R225 G102 B0
- C0 Y85 M80 K0
- R258 G82 B37
- C0 Y0 M0 K55
- R140 G140 B140